Black Horse Off Road to spotlight Ram build and Mexico manufacturing at SEMA 2026

Black Horse Off Road will return to SEMA in Las Vegas Nov. 3-6 with a customized 2026 Ram 1500, new products and a broader push to show its Mexico-based manufacturing capabilities. The company is using the show to connect product development, fabrication and finished aftermarket parts for buyers, dealers and industry partners.

Why it matters: - Black Horse Off Road is using SEMA 2026 to show more than products. The company is pairing a finished vehicle build with a manufacturing story that could matter to distributors, dealers, installers and private-label customers. - The presentation highlights how Black Horse wants to compete in the aftermarket: through both catalog accessories and in-house development and production support.

What happened: - Black Horse Off Road will exhibit at the SEMA Show in Las Vegas Nov. 3-6, 2026. - The company will be in Booth #57185 in West Hall, in the Trucks, SUVs & Off-Road section. - The booth theme is “BAJA BORN. BLACK HORSE BUILT.” - The centerpiece will be a customized 2026 Ram 1500 Crew Cab with a 5.5-foot bed. - Black Horse is also featuring new products and an expanded look at Performance MX and its Mexico-based manufacturing capabilities.

The details: - The Ram build includes Black Horse front and rear bumpers, the Rampart Modular Stainless Steel Truck Cap, rain guards, a console safe, power running boards, an LED light bar and cube lights. - The truck is designed to show Black Horse products across exterior protection, utility, lighting, security, cargo management and truck accessories. - American Luxury Coach is building the truck. - Other contributors include Evening Shade for graphics, Air Design for the hood scoop and fender vents, Fuel for wheels, Mickey Thompson for tires, Katzkin for leather, Rugged Ridge for the lift kit and HELLA for lighting. - Black Horse says the vehicle is meant to demonstrate how multiple product categories can work together in one coordinated build. - Performance MX and Black Horse’s CDMX-backed manufacturing capabilities are based in Mexicali, Mexico. - Those capabilities cover CAD and engineering development, vehicle fitment review, CNC plate and tube laser cutting, tube bending, precision forming, MIG, TIG and laser welding, powder coating and finishing, assembly and production quality control. - Black Horse also says the manufacturing platform supports concept-to-production development. - The company says it can use that capacity for product revisions, customer-specific applications, private-label programs and selected custom metal automotive accessory opportunities. - Potential categories include bumpers, grille guards, bull bars, running boards, side steps, ladder racks, headache racks, brackets, mounting systems, light mounts and related truck and SUV accessories. - The booth will also include manufacturing-focused displays and samples tied to engineering, fabrication, finishing, assembly and installed products. - Black Horse says its broader distribution footprint continues to grow through distributors, dealers, online retailers and national retail partners.

Between the lines: - The SEMA booth is doing double duty as a product showcase and a credibility play for Black Horse’s manufacturing operation. - By putting a full truck build next to process displays, Black Horse is trying to make its production capabilities easier to understand for channel partners. - The strategy suggests the company wants more business that goes beyond standard shelf products.

What's next: - Black Horse plans to meet with buyers, distributors, dealers, installers and media during the show. - The company will offer dealer discussions, product information, manufacturing materials and digital resources at the booth. - Shops and installers interested in carrying or requesting Black Horse products through their preferred distributors can connect with the company at SEMA. - The 2026 SEMA Show takes place at the Las Vegas Convention Center.